Measure consumer’s brain activity
with non-invasive hardware

Introduction to EEG

What is EEG?

EEG stands for electroencephalography – a method of monitoring and recording the electrical activity of the brain.

The medium of this electrical activity is our neurons, which communicate with help of electrical signals. Electrical voltage or signal is later converted into waves. This becomes possible thanks to complex mathematical transformations.

Brain waves have different amplitudes depending on one’s states of mind, as well as external stimuli. EEG differentiates following waves – alpha, beta, gamma, delta, and theta. The table from pdf shows the frequency associated with each brain wave, as well as the state of mind that corresponds to this frequency.

Why use EEG?

Electromagnetic waves produced by lobe part of the brain are crucial for understanding whether your product, marketing materials, videos and website are able to catch the attention and provoke interest, or if they just leave respondents uninvolved and reluctant.

EEG Solutions

EEG & Eye Tracking

While EEG shows you if consumer was paying attention when you wanted him/her to, eye tracking will show you what got consumer distracted, where he actually looked, for how long and in which sequence. Eye tracking will also tell you if materials didn’t get any attention because a consumer didn’t notice or didn’t look at them at all or because materials weren’t thought-provoking enough.

EEG & Emotion Measurement

EEG shows you how focused a consumer is on the material/message you are showing, emotions measurement via facial recognition will show you how consumers are feeling about the product, advertisement or any other material.

EEG & Mouse Tracking

When testing website, mouse tracking will show you where users were clicking when their brain activity increased. It also tells you if users click or don’t click when exposed to certain call to action on your website. This enables you to test several website designs/layouts to find out which calls to action encourage clicks rather than simply get user’s attention.

EEG & Survey

EEG results can’t be conclusive without asking your consumer a few direct questions. Increased levels of focus can either mean that tested stimuli grabbed respondent’s attention or it can mean that he/she had hard times figuring out or even seeing the message/visual on the screen. Survey questions help you figure out which one it was.

EEG Hardware

EEG Headset

EEG Headset is a rational compromise from the point of view of usability, convenience, price and design. This simple device does not have numerous wires and sensors. It’s quite compact and very easy to use. At the same time, it allows to detect a wide range of brainwaves during EEG tests of your products, marketing materials and other content with quite high level of precision.

How to set up EEG Headset?

Set up is very easy.

How does EEG Headset work?

When a person feels, sees or hears something, particular parts of the brain are activated, producing electromagnetic waves. EEG device captures them and transforms into a graphical image, which you see on the screen and which allows to understand external influence causing this or that reaction of the person.

The EEG Headset works just the same way. You put it on the head of the person interacting with your product, marketing materials, printed advertising, website, etc. The device records, which parts of the brain are activated during this interaction. After that with the help of our software, specially designed for market research, you are presented with a report, which tells you levels of attention and focus participants experienced at any particular moment of time.

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