CoolTool

EEG

Measure consumer’s brain activity
with non-invasive hardware from $199
Free Account
EEG Hardware
EEG Headset
EEG Headset offered at CoolTool differs a lot from clinical equipment in terms of design, but not in terms of functions and effectiveness.

EEG Headset is a rational compromise from the point of view of usability, convenience, price and design. This simple device does not have numerous wires and sensors. It’s quite compact and very easy to use. At the same time, it allows to detect a wide range of brainwaves during EEG tests of your products, marketing materials and other content with quite high level of precision.
How to set up EEG Headset?
Set up is very easy.

1. Check the battery on your headset and turn the headset on.

2. Turn on Bluetooth on your laptop or computer and pair devices.

3. Place the EEG device on the head – make sure one sensor is intact with your forehead and the clip is attached to your ear.

Your EEG is set up. Now your device is ready to collect data. All that you need is a free account at CoolTool.
How does EEG Headset work?
Your brain accommodates billions and billions of neurons, which form billions of connections by sharing electrical impulses with each other. This exchange of “messages” between neurons produces electrical current, which can be detected and measured with the help of EEG.

When a person feels, sees or hears something, particular parts of the brain are activated, producing electromagnetic waves. EEG device captures them and transforms into a graphical image, which you see on the screen and which allows to understand external influence causing this or that reaction of the person.

The EEG Headset works just the same way. You put it on the head of the person interacting with your product, marketing materials, printed advertising, website, etc. The device records, which parts of the brain are activated during this interaction. After that with the help of our software, specially designed for market research, you are presented with a report, which tells you levels of attention and focus participants experienced at any particular moment of time.

The data collected with help of EEG test can be used for further improvement of the object of the test, whether it is your product, marketing materials or something else.
Which EEG hardware to choose?
There are numerous EEG devices on the market.

Which one to choose depends on your objectives, imagination and of course budget. There are more and less intrusive EEG systems customized with bigger or lesser amount of sensors allowing to measure various types of electrophysiological activity of the brain. Most often EEG devices are quite cumbersome and are used for medical purposes such as conducting study on a brain activity or for treatment of psychological and neurological diseases.
So, if the purpose of your research is medical it is probably best to get the intrusive EEG hardware with multiple sensors. However, for market research a light headset with one or two sensors is perfect.
Advantages of using EEG Headset from CoolTool
The key advantage of EEG Headset over other EEG devices available on the market is its compact and easy to use design.

1. EEG Headset has only one sensor, which is positioned to cover the frontal lobe part of the brain. This part of the brain is responsible for attention/focus as well as de-concentration of attention.

2. Device doesn’t have an enormous number of wires and sensors, which are common for EEG systems applied in medicine. Thus, if compared to other EEG systems this device does not require much time to set up and to start using it. You just put it on the head of the EEG test participant, adjust it as easily as headphones and that’s it. No special skills are required.

If you want to know more about EEG Headset follow this link.

It’s also worth mentioning that in the nearest future we will launch new EEG devices. If you want to learn when new devices become available to subscribe to our newsletter and we will let you know.
EEG Solutions
EEG & Eye Tracking
While EEG shows you if consumer was paying attention when you wanted him/her to, eye tracking will show you what got consumer distracted, where he actually looked, for how long and in which sequence.

Eye tracking will also tell you if materials didn’t get any attention because a consumer didn’t notice or didn’t look at them at all or because materials weren’t thought-provoking enough and consumer looked passed them.
EEG & Emotions Measurement
EEG shows you how focused consumer is on a material/message you are showing, emotions measurement via facial recognition will show you how consumers are feeling about the product, advertisement or any other material.
EEG & Mouse Tracking
When testing website, mouse tracking will show you where users were clicking when their brain activity increased.

It also tells you if users click or don’t click when exposed to certain call to action on your website. This enables you to test several website designs/layouts to find out which calls to action encourage clicks rather than simply get user’s attention.
EEG & Survey
EEG results can’t be conclusive without asking your consumer a few direct questions.

Increased levels of focus can either mean that tested stimuli grabbed respondent’s attention or it can mean that he/she had hard times figuring out or even seeing the message/visual on the screen. Survey questions help you figure out which one it was.
EEG as a part of NeuroLab
The combination of EEG, Eye Tracking, Emotions Measurement, Mouse Tracking and Survey tools is what we call NeuroLab.

The combination of EEG, Eye Tracking, Emotions Measurement, Click Measurement and Survey tools is what we call NeuroLab.
Introduction to EEG
What is EEG?
EEG stands for electroencephalography – a method of monitoring and recording the electrical activity of the brain.

The medium of this electrical activity is our neurons, which communicate with help of electrical signals. Electrical voltage or signal is later converted into waves. This becomes possible thanks to complex mathematical transformations.

Brain waves have different amplitudes depending on one’s states of mind, as well as external stimuli. EEG differentiates following waves – alpha, beta, gamma, delta, and theta. The table from pdf shows the frequency associated with each brain wave, as well as the state of mind that corresponds to this frequency.
Why use EEG?
Electromagnetic waves produced by lobe part of the brain are crucial for understanding whether your product, marketing materials, videos and website are able to catch the attention and provoke interest, or if they just leave respondents uninvolved and reluctant.

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