How it works

Introducing a platform designed to empower your business performance

Less resources to spend. Much more insights to get

What if we say... you can understand your consumers as good as if you’re a nonconscious mind reader? CoolTool provides you with all tools you need to improve your business performance with valuable and easy-to-get consumer insights.

cooltool steps

1. Setup

Choose ready-to-use solutions from our library or integrate your own research approaches – find the best solutions for all your marketing goals.

2. Collect

Get consumer insights online (via the link, in-built panel, your own panel provider) or in controlled environments (in the lab).

3. Analyze

Replay individual and aggregated visualizations to know the level of consumers attention, emotions, and engagement. Track and improve your brand, ad, product, website, and customer performance.

Or do it yourself
if needed

Didn’t find the right solution? Create your own one that will suit your needs best.

CoolTool can be your comprehensive all-in-one DIY platform. Design your own methodology, add neuromarketing technologies into your study and easily cross-analyze all data from declared consumers' answers to the hidden insights - implicit responses.

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cooltool dashboard
Define key moments of
your brand
Uncover causes with deep
nonconscious research
Fix and implement better business
cooltool remote online testing
Online Testing
Collect insights online and get real-time results in hours. Share the link with your consumers or reach them worldwide via inbuilt panels. No special hardware is needed. Simply use webcam Eye Tracking and Emotion Measurement, add Implicit tests in your surveys. Suitable for testing brand, product, ad, consumer performance.
cooltool professional lab research
Lab Research
Set up a scalable lab for comfortable fieldwork. Conduct nonconscious research projects in the lab via our NeuroLab application and get the most accurate Eye Tracking, EEG, Emotion Measurement, Mouse Tracking results, add Implicit Tests and make the surveys as advance as never before.
cooltool Mobile User Testing Lab in One App
Mobile User Testing Lab in
One App
Conduct remote UX testing of mobile sites and apps. Watch and analyze unmoderated usability sessions with eye tracking, facial expressions, and voice recording. Get user’s behavior insights as close to reality as possible.
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Empower your study with innovative tools
Eye Tracking
see what consumers notice and what they don’t
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Emotion Measurement
know what consumers feel via facial coding
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Implicit Test
discover real consumers’ attitude, associations and hidden preferences
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Mouse Tracking
understand your consumers online behavior
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know what consumers think and how satisfied they are
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find out where consumers are focused on
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Learn how to get behavioral insights

Find out how CoolTool will work for you