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From a start-up focused on public affairs polling, Environics has grown to become a leading public opinion and market research firm employing experts in a range of practice areas, from pharmaceuticals and financial services to human resources and consumer marketing.
In the 1980s, Environics introduced the social values research method, first developed at the renowned Cofremca in Paris, to the Canadian marketplace. With questions drawn from the fields of social psychology and sociology, and an emphasis on segmenting respondents into groups of like-minded peers, this rich and innovative methodology has helped hundreds of top firms understand their customers and employees more deeply, and tailor their communications in order to connect with their stakeholders’ core values.
Today, Environics' international clients include a number of the world's largest consumer marketers. In Canada, most of the country's governments, many leading non-profit entities, and businesses working in a range of industries (including financial services, telecommunications, natural resources, print and broadcast media, health care and pharmaceuticals, and packaged goods) trust Environics for useful, research-driven insights.
Headquartered in Toronto, Environics has offices and affiliates in Ottawa, Calgary, New York and Washington D.C. The Environics network has grown to include sister firms focused on communications, postal code-level geo-demographic analysis, social media measurement and digital strategy. This network enables Environics Research to offer tightly customized research-driven solutions to a wide range of business, marketing, and communications challenges.