AD Effectiveness, Printed or Outdoor (1 layout)
This is an Eye Tracking methodology. You will need an eye tracking device for collecting responses.
You can order an eye tracking device from CoolTool Marketplace.
More About This Methodology:
The main purpose of this survey is to evaluate the potential effectiveness of printed or outdoor advertisement.
Key indicators to be analyzed:
➢ AD overall likability among customers
➢ eye catching in comparison to other ADs (eye tracking)
➢ effectiveness of branding elements such as logo, main message, etc. (eye tracking)
➢ credibility, difference from other Ads
➢ driving purchase intent
➢ sharing information about the AD
➢ weak points of the AD
Test this methodology. Switch to Live mode if you are testing with an eye tracker. Switch to Preview mode if you do not have an eye tracker yet.
Preset number of layouts in a current template: 1 AD layout.
Recommended sample size: 50 - 100 respondents.
Please add demographic questions to find your target audience.
Learn what is CoolTool Eye Tracking solution.