Product Visibility on the Shelf
This is a very short survey. It takes no longer than 3 minutes to complete it. So, you can get the insights on the effectiveness of your product placement on a shelf.
Test this methodology. Switch to Live mode if you are testing with an eye tracker. Switch to Preview mode if you do not have an eye tracker yet.
MORE ABOUT METHODOLOGY
This is an Eye Tracking methodology. You can order an eye tracking device at CoolTool Marketplace.
The main purpose of this survey is to choose the most effective design for the product package in your product category.
Key indicators to be analyzed in this survey:
➢ Visibility on the shelf (heatmap or opacity map)
➢ Visibility on the shelf by area of interest (statistics by separate element on the shelf - Time to first fixation; Fixation count; Fixation duration; Fixation participants count etc.)
➢ Package and brand recognition.
Recommendations on shelf testing:
➢ Keep proportions of analyzed products same as in a real life
➢ Create equal conditions for the tested layouts to get the correct results of the analysis. For example, if you test 2 layouts of the wine bottle under the Brand 1, all other Brands also need to be represented by two options of the bottle.
Recommended sample size: 50 - 100 respondents.
Please add demographic questions and questions about consumption in your product category to find your target audience
Learn about CoolTool Eye Tracking solution.