Mouse Tracking

Learn how users browse, scroll and click on your website

Introduction to Mouse Tracking

What is Mouse Tracking?

NeuroLab Mouse Tracking helps you discover how customers browse. Testing a website is always about dynamics. While navigating through a website people interact with it in a million different ways by concentrating their attention on this or that part of the website, clicking on various references, buttons, pop-up windows, closing and opening different pages, following links, etc.

How does Mouse Tracking work?

Mouse Tracking technology allows you to measure user experiences. It means you will know exactly how users interact with your website. Upon measurement you’ll get a valuable data, which will allow you to improve your website in order to make customers stay longer, research your content as well as buy your products and services.

You can trace how customers navigate on your website with their mouse pointer, where they click, whether they scroll down to the bottom of the page or look for an information just at the top of the page. You can also see whether they check several pages of the website or just spend a couple of minutes on one page and leave, how long it takes them to find an action button and how long it takes users to click on it.

Data output is presented in a form of statistics based on your areas of interest. It is a great way to understand noticeability of the small elements, action buttons, links and to make sure that customers can find what they are looking for.

Mouse Tracking Solutions

Mouse Tracking for Website Design

Mouse Tracking gives you accurate data on consumer behavior online. Mouse movements and clicks show you if consumers choose to click on your banner ad, what they do next and when they leave the page.

If you want to convert more leads into customers – Mouse Tracking combined with other NeuroLab technologies is the best way to do it, as it shows customer’s behavior and as a result, create the best online experience for your website visitors.

Mouse Tracking for Website Usability

Mouse Tracking is used to measure user’s behavior and focus while they are browsing a website. Using Mouse Tracking tool, you can determine if users are confused, what grabs their attention the most, if it is easy for website visitors to find information there are looking for, etc.

The results of Mouse Tracking are delivered in form of visualizations and videos into your automated reports. The video shows you how each individual user interacts with your website.

Mouse Tracking for Online Shopping

Every online shopper wants to find the particular product fast and easy. Not every online store can fulfill these expectations. Mouse Tracking will show how long does it take for a user to find the items they want in the online store, which of the buttons Buy or Add get overlooked, how long it takes to fill in the form, find a description or a review, at which point shopper abandons your store.

Mouse Tracking for Online Advertising

In online marketing, the gap between a banner ad and the purchase is smaller than in traditional marketing. Very often people decide to purchase after they click on the banner. Mouse Tracking will show you where people were and what they saw/clicked/read before facing your banners, landing pages, etc.

Learn how to get behavioral insights

Find out how CoolTool will work for you