Benefit from a set of neuromarketing
technologies fully integrated into online survey
What is NeuroLab Kit?
What is the difference between NeuroLab Kit and NeuroLab Kit PRO?
What are Automated Methodologies?
Furthermore, after the survey is conducted our system will automatically draft a report. Whether you are testing a website, printed or video promotion materials, you can always revert to a ready-to-use solution, instead of drafting new surveys and preparing reports by yourself every single time.
What is NeuroLab Eye Tracking?
What is NeuroLab Emotion Measurement?
What is NeuroLab Mouse Tracking?
What is EEG (electroencephalogram)?
What are Surveys at CoolTool?
What is Implicit Priming Test by CoolTool?
Introduction to NeuroLab
What is NeuroLab?
NeuroLab by CoolTool is a cloud-based solution (software + affordable hardware) for conducting full-cycle automated neuromarketing research. It includes such technologies as Eye Tracking, EEG (brain activity), Mouse Tracking, Emotion Measurement, and Implicit Priming Test. These tools are suitable for testing brand image, printed or digital advertising, website UX/UI, video, product packaging, design, shelf placement, etc.
With NeuroLab all your data, from survey responses to sophisticated insights neuromarketing tools bring you, are together in one place. You can cross-analyze data, create real-time reports and share them with your colleagues.
Can I collect NeuroLab data offline?
What is a heatmap?
The color-coded scheme demonstrates elements which attracted the major respondents’ attention. Red-colored areas depict the highest level of attention concentration, yellow areas stand for slightly less attractive areas while most neglected areas are green-colored. Areas highlighted in red are those at which several respondents looked at for a prolonged period of time or those which one of the respondents attentively examined for a long time. In order to get more data from the heatmap, we advise you to use such statistical index as «Fixation participants count» which shows how many unique respondents looked at the areas you analyzed.
What is an opacity map?
What is a gaze plot?
What is the Area of Interest?
Which statistics are represented in NeuroLab reports?
What does an Emotion Measurement visualization look like?
What do EEG results look like?
What do Mouse Tracking results look like?
Why can I view only individual recordings for live websites?
Hardware Shipping Information
Can you deliver hardware to my country?
How much does the hardware delivery to my country cost?
Does the indicated price of the hardware include taxes?
How long does it take to deliver the hardware?
Do you provide a tracking number at the time of hardware order?
Can I return the hardware?
Do you provide a warranty for the hardware?
Will hardware be compatible with my computer?
How can I pay?
Do you provide discounts for academics and students?
Is it obligatory to buy hardware for neuromarketing projects’ testing?
What are NeuroLab credits and how are they charged?
NeuroLab credits are conventional units of accounting for the number of projects implemented with the application of neuromarketing technologies.
NeuroLab credits are calculated using the following formula:
NeuroLab credits = Q respondent * 1 Neuro test * Q technology