as it is meant to be.
NeuroLab helps you to
Surveys: Online. Mobile. Offline.
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your affordable self-service solution from CoolTool.
NeuroLab – a comprehensive marketing research solution
Get into your target audience’s mind! Find weak spots in your marketing materials and fix them. Use the latest neuromarketing tools to their full potential!
Neuromarketing gives you better understanding of consumer behavior through study of human perception. In order to understand the way potential clients see and perceive your product or service, neuromarketing research considers such vital senses as sight and mind.
This technology helps you find answers to the most essential questions:
- How does the product make consumer feel?
- Which branding elements go unnoticed?
- Which one of your videos/advertisements/products gets more attention?
- Which details will consumers remember and which will they ignore?
NeuroLab is a combination of EEG, eye tracking, emotions measurement, click measurement and online survey solutions that are based on the latest neuroscience and marketing research. The unique features of NeuroLab will help you to:
- Study buyers’ reaction to visual ads.
- Measure attention and focus of potential buyers by monitoring their brain activity.
- Get consumers more interested in your services and products by learning their emotions.
- Increase effectiveness of your marketing materials.
Knowing wishes and needs of the target audience is a key to a successful advertisement campaign, rebranding or new product launch. It is essential to study the subconscious reaction of potential clients to your brand, their perception of the website and ad content. Traditional polls or surveys will not get you this data. This is where other relevant neuromarketing methods come into play.
We developed one solution for all business fields. Use all of the available technologies to know your buyer better:
- EEG technology (Electroencephalogram);
- Online surveys;
- Eye tracking;
- Emotions measurement
- Click and mouse movement measurements
We offer you a comprehensive set of neuromarketing software to analyze behavioral factors of your target audience. NeuroLab includes the research software and devices for obtaining and processing data. Expert marketers everywhere in the world confirm the efficiency of this in-depth approach to analytics. Our marketing research tools are perfect for innovative research agencies.
One of the NeuroLab’s main benefits is that you get fresh data right here, right now. Have no time to configure and process the marketing research data? You can easily find expert contractors at CoolTool, who will gladly carry out this and many other research tasks for you.
Get better insights
and grateful clients with NeuroLab!