Our automated platform for professional online surveys allows you to add to the questionnaire such neuromarketing technologies as:
- Eye Tracking
- Emotion Measurement
- Brain activity (EEG)
- Mouse Tracking
- Implicit Priming Test
By combining traditional survey with unconscious research technologies within one automated cloud-based platform, you get quick and reliable answers. All results are processed and delivered automatically.
- All-in-one research solution
- High quality responses
- Automated reporting
- Vivid visualizations
- White-labeled questionnaire
- Support 24/7
Neuromarketing tools can easily transform your simple survey into full-fledged biometric research. Running surveys at CoolTool you get access to:
- Vast choice of question types
- Integration with neuro-tools
- Cross-tab analytics
- Advanced filtering
- Real-time results
By using neuromarketing technologies during the conducting survey you can significantly improve the quality of data. Start receiving in-depth customer insights enabling the further enhancement of marketing and products.
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Modern online surveys are conducted not only through browsers but through social media networks, applications, interactive platforms, etc. Today you can fill in a simple questionnaire on your portable device while standing in the queue or commuting on the bus to your office. Online questionnaires are multipurpose and come in a variety of forms. They can be used to gather information about customers, to focus the attention of target audience on a certain product of service, to educate customers or just to transmit a marketing message or share data with consumers. They became an indispensable and convenient tool of implementation of marketing strategies and conducting researches.
There are several ways you can distribute an online survey with CoolTool – via email invitation, via online panel, via social media or website link.
Online Surveys via Email Invitations
Try writing a catchy text or come up with a reward system in order to make your clients thrilled about making their way through your questionnaire.
Online Surveys via Social Networks
Online Surveys via Website
You can customize your survey using preset filters, randomization of survey sections and questions, display and hiding of particular questions depending on preceding answers, etc. All aforementioned tools are available in our system immediately. But if you need more, we have something to offer you as well. This is survey scripting - a tool designed for smart customization of surveys through coding.
You need scripting if you know that sometimes logic of the survey might get so complicated that simple filters like “display this question next if the respondent answers “Yes” ” and “display another question if the respondent answers “No” ” just cannot meet your demands regarding the structure and contents of the survey. Especially when we talk about surveys with open-ended questions or with answers far more complicated than simple “Yes” or “No”.
As a survey scripting tool “CoolTool Survey Scripting Engine” allows you to guide every respondent through the survey and adjust it depending on his/her previous answers. This way every participant acts as a co-author of the survey and goes through a unique user experience.
If you know how to code and feel eager to create your own survey with the help of our Survey Scripting Engine then just go for it. Our definitive guide on how to use this tool will assist you in getting through lines of code. Should you require some assistance in creating a survey with the help of “CoolTool Survey Scripting Engine”, check out CoolTool Services section at a marketplace and find a professional to do the questionnaire scripting for you.
How does the data quality control work?
Completion speed. This criterion compares the actual speed of the survey completion with the expected, in the context of each page of the questionnaire. The estimated speed is calculated by the number of characters shown to the respondent on the page and the approximate speed of reading the symbols. If the respondent has passed each page of the survey at speed not exceeding 1.5x of the estimated speed, he will receive an "excellent" score. If only one such page was found, the respondent would receive "good" score. For 2 or more pages the respondent will receive "bad" score. If the questionnaire consists of only one page, the respondent will be assigned an "excellent" or "bad" score depending on the calculated coefficient.
Matrix patterns. This criterion analyzes the respondent's answers to matrix questions. If the respondent's answers were filled in one line, one column or diagonally, in other words by the template, then the answer was provided poorly. Control by this criterion will not work for surveys with less than 4 rows and columns. Also, it will not work if multiple answer variants have been provided on a single question (row or column) in the multiple answer matrix question. The answer will be considered substandard if the response of the respondent for at least 4 elements will be recorded according to one template. If there were no matrix questions in the questionnaire, this criterion would be assigned the value "n/a". If the questionnaire had two or more matrix questions, and all of them received a qualitative answer, the criterion would be set to "excellent". If one non-quantitative answer was given to one matrix question from the set, the criterion would be set to "good". If two or more matrix questions were answered in a substandard way, the criterion would be "bad". If the questionnaire contains only one matrix question, the criterion can be assigned the value either "excellent" or "bad".
Open answers. This criterion analyzes the respondent's answers to open-ended questions. If the essential part of the respondent answer is unrecognizable words, the answer will be considered substandard. The logic is the same as with the matrices above ("n/a", "excellent", "good" and "bad").
Overall rating. Based on the results obtained under all the criteria described above, each respondent will be assigned a general rating, as an average for all three criteria.
A mystery shopper takes notes of the following matters:
• Number of employees and their attitude
• Greetings - whether the staff is friendly enough
• How the products are presented
• Overall cleanliness of a store
• The quality of service.
The price of the survey depends on the amount of information you want to get. A “mystery shopper” provides the data, which then goes through quantitative or qualitative statistical analysis. After this you get the results, which create a base for your decision on what should be improved.
Employee Satisfaction & Engagement
By asking your employees the right questions you will be able to find out whether you have to adopt measures to make their work more productive. You can find examples of Employee Satisfaction and Engagement methodologies among our ready-to-use solutions.
New Product Development
This methodology predicts a set of clients’ expectations and desires, which are then sorted according to customer’s priorities. This survey is conducted when a company offers a new product and it usually includes interviews with the existing customers. Such surveys are usually based on customer’s experience with current products. This survey is important for the product development team because it is the bridge that connects designer’s ideas and customer’s expectations.
Groups are identified using different approaches such as behavior, demographics, purchase case, usage, etc. The results are important as they will tell you which markets you should focus on. Some companies decide to produce only one product for an entire market and other companies try to customize their product according to the needs of each particular customer (a good example is Nike website, where you can customize shoes to make the pair you want).
Net promoter score
Promoters can become the force, which moves your brand forward. A customer can tell about your company to his or her friends and they may become your customers, who will tell their friends about your company and so on. This methodology is easy to conduct and it helps to identify your promoters, which in turn allows you to build a unique marketing communication strategy for them to spread the word. And we all know that people often tend to trust their friends more than advertisement.
Introduction to Surveys
Why use Online Surveys from CoolTool?
Vast choice of question types:
• Single, multiple choice answers
• Open-ended questions
• Various rating questions
• Questions with multimedia
• NeuroLab questions – website usability, product shelf placement, video and advertising.
• Use 15 stylish, responsive questionnaire design templates
• Create your own questionnaire design.
Multiple data collection methods:
• Online – PC, laptop, tablet, mobile via email, link, button, social network, QR code, CAPI, CATI, etc.
• NeuroLab – eye tracking, EEG, Emotion Measurement, mouse tracking.
• Effortless access to results in a real time
• Easy export of raw data to SPSS, Excel
• Convenient automatized reporting system
• Fully editable reports in PPT and PDF
• Sharing options
• All survey tools are available whenever you want, wherever you are.
Why are online surveys more effective than traditional?
Online surveys are easy to launch. You don’t need to wait for the survey to be printed or for results to come in. Survey can be launched just in a few clicks.
What is a good questionnaire?
Surveys should be eye-catching and interesting. Avoid using large, complex tables. Remember, a survey has to be not only well-structured but also well-designed.
You can use elements of gamification to make the survey more fun and engaging. However, don’t overuse this technique.
A well-structured questionnaire constructed by following guidelines:
• Demographics questions like sex or age should be asked at the end
• Scales shouldn’t crossover. You can’t include the same value in two scales. For example, you ask a respondent to indicate his age. You have one option saying 18-20 and the second one saying 20-25. A person who is 20 years old won’t know which option to choose. To avoid this ambiguity, make one scale say 18-20 and the second one say 21-25
• A questionnaire shouldn’t be too long and time-consuming. People will simply skip some questions and provide you with the hit-and-miss answers. Remember, nobody likes monotonous tasks
• Questions should be short and clear so respondents won't get confused
• Provide enough options to choose from for each question
• Avoid recalling previous questions. Don’t force the respondent to memorize previous questions, it’s tiring.
Feel free to use our Automated Methodologies to save your time.
See how CoolTool can help you