Benefit from surveys fully integrated with neuro-tools
Our automated platform for professional online surveys allows you to add to the questionnaire such neuromarketing technologies as:
- Eye Tracking
- Emotion Measurement
- Brain activity (EEG)
- Mouse Tracking
- Implicit Priming Test
By combining traditional survey with unconscious research technologies within one automated cloud-based platform, you get quick and reliable answers. All results are processed and delivered automatically.
- More than 20 types of questions
- Advanced survey logic
- Section\question randomization
- Cross tabulations and filtering
- Media with neuro-tools
- Mobile friendly design
Connect exactly the respondents you want anywhere in the world. They are always in several clicks distance from you to provide their response to your questions or tests you conduct. Easily choose country, location, region, age, gender and more additional options. Also, you can specify that a webcam is required for each respondent if you are going to conduct eye-tracking or emotion measurement projects.
- Set your target audience
- Specify additional criteria
- Get your results in 24 hours
At CoolTool, you can get conscious and nonconscious consumer measurements anywhere and anytime. Increase the efficiency of your work by doing research online with access to the respondents all over the world.
- All-in-one research solution
- High quality responses
- Automated reporting
- Vivid visualizations
- White-labeled questionnaire
- Support 24/7
Neuromarketing tools can easily transform your simple survey into full-fledged biometric research. Running surveys at CoolTool you get access to:
- Vast choice of question types
- Integration with neuro-tools
- Cross-tab analytics
- Advanced filtering
- Real-time results
By using neuromarketing technologies during the conducting survey you can significantly improve the quality of data. Start receiving in-depth customer insights enabling the further enhancement of marketing and products.
Introduction to Surveys
Why use Online Surveys from CoolTool?
Vast choice of question types:
- Single, multiple choice answers
- Open-ended questions
- Various rating questions
- Questions with multimedia
- NeuroLab questions – website usability, product shelf placement, video and advertising.
- Use 15 stylish, responsive questionnaire design templates
- Create your own questionnaire design.
Multiple data collection methods:
- Online – PC, laptop, tablet, mobile via email, link, button, social network, QR code, CAPI, CATI, etc.
- NeuroLab – eye tracking, EEG, Emotion Measurement, mouse tracking.
- Effortless access to results in a real time
- Easy export of raw data to SPSS, Excel
- Convenient automatized reporting system
- Fully editable reports in PPT and PDF
- Sharing options
- All survey tools are available whenever you want, wherever you are.
Why are online surveys more effective than traditional?
What is a good questionnaire?
Modern online surveys are conducted not only through browsers but through social media networks, applications, interactive platforms, etc. Today you can fill in a simple questionnaire on your portable device while standing in the queue or commuting on the bus to your office. Online questionnaires are multipurpose and come in a variety of forms. They can be used to gather information about customers, to focus the attention of target audience on a certain product of service, to educate customers or just to transmit a marketing message or share data with consumers. They became an indispensable and convenient tool of implementation of marketing strategies and conducting researches.
There are several ways you can distribute an online survey with CoolTool – via email invitation, via online panel, via social media or website link.
Online Surveys via Email Invitations
Online Surveys via Social Networks
Online Surveys via Website
You can customize your survey using preset filters, randomization of survey sections and questions, display and hiding of particular questions depending on preceding answers, etc. All aforementioned tools are available in our system immediately. But if you need more, we have something to offer you as well. This is survey scripting - a tool designed for smart customization of surveys through coding.
You need scripting if you know that sometimes logic of the survey might get so complicated that simple filters like “display this question next if the respondent answers “Yes” ” and “display another question if the respondent answers “No” ” just cannot meet your demands regarding the structure and contents of the survey. Especially when we talk about surveys with open-ended questions or with answers far more complicated than simple “Yes” or “No”.
As a survey scripting tool “CoolTool Survey Scripting Engine” allows you to guide every respondent through the survey and adjust it depending on his/her previous answers. This way every participant acts as a co-author of the survey and goes through a unique user experience.
If you know how to code and feel eager to create your own survey with the help of our Survey Scripting Engine then just go for it. Our definitive guide on how to use this tool will assist you in getting through lines of code.