Make your business truly customer-centric by measuring customers’ behavior together with declared answers
More than surveys. Better than interviews
What if we said you could understand your consumers remotely as well as if you were a nonconscious mind reader? Surveys empowered with online neuro tools allow you to understand your audience much deeper and better predict their preferences and intentions. Experience holistic research with online neuromarketing technologies integrated with surveys:
From answers to behavioral insights
Our surveys are more than questionnaires. Nonconscious measurements are integrated into the survey engine. You can run surveys with integrated neuro-tests to conduct comprehensive research on one platform.
It’s easy to set up and get fast high-quality results. Start receiving in-depth customer insights enabling the further enhancement of marketing and products.
Data collection: With flexibility and security
In-time research is the priority for business sustainability. Surveys still remain the core of any research, but today they are not the only way to get insights. By using data collection methods including behavioral measurements you can literally see through people's eyes, know what emotions they express and what they feel in reality on an implicit level.
We guarantee the privacy of all collected behavioral data. Information is encrypted and protected. We don't store any personally identifiable information.
Set quotas—a total number of responses or a number of responses per collector (for example, you need to survey 20 people who drink Coca-Cola).
Integration with current approaches
Augment existing methods and technologies with nonconscious measurements. Seamless integration via links and backlinks (in-out) or API calls (coming soon). We assist with the setup process and connect your certified suppliers.
Multiple data collection methods
Online—PC, laptop, tablet, mobile via email, link, button, social network, QR code, CAPI, CATI, etc.
Our surveys are optimized for just about any mobile device. You can get higher-quality data regardless of whether you’re running a research project for desktop or smartphone users.
Data quality control
Our automated intellectual quality control system evaluates the completion of the questionnaire by each respondent in the context of three criteria: Completion speed, Matrix patterns, Open answers
Automated analysis: Fast reporting, reliable insights
We turn complex processes into simple steps to help you grow - book a demo to ensure you don’t miss out. Benefit from fully-automated data analysis. Results are available from five minutes (depending on the tested stimuli) after data collection. CoolTool can offer you everything you need to get quick results and customize reporting in a smart way:
- Automated reporting
- Realtime results
- Individual recording (for neuro questions)
- Customizable and exportable slides (cropping, filtering, cross tabs)
- White labeling
- Filtering and branching
- Monadic, sequential monadic tests
- Easy export of raw data to SPSS, Excel
- Exporting results in .xls, .spss, .pdf, .ppt formats
You can also share your projects with colleagues and clients via email to get the opportunity to conduct research with all group members.
Gain deep insights into consumer behavior and attitudes
Surveys remain one of the most powerful tools when you need to get fast feedback. Run usual online surveys and get results immediately. Just keep in mind that surveys empowered with neuro-measurements provide you with the most comprehensive and reliable picture of consumers' behavior and attitude.
At CoolTool you can easily enable neuro-measurements when needed and get not just answers but deep insights into consumers' nonconscious. Much deeper answers. Much accurate insights. Discover real drivers of consumer behavior that help to create outstanding products, strong brands, engaging campaigns, and effective websites.