Benefit from surveys fully integrated with neuro-tools

online survey platform for measuring explicit and implicit responses
Measure the Explicit and Implicit Responses Together

Our automated platform for professional online surveys allows you to add to the questionnaire such neuromarketing technologies as:

  • Eye Tracking
  • Emotion Measurement
  • Brain activity (EEG)
  • Mouse Tracking
  • Implicit Priming Test

By combining traditional survey with unconscious research technologies within one automated cloud-based platform, you get quick and reliable answers. All results are processed and delivered automatically.

  • More than 20 types of questions
  • Advanced survey logic
  • Section\question randomization
  • Cross tabulations and filtering
  • Media with neuro-tools
  • Mobile friendly design
The real-time access to respondents

Connect exactly the respondents you want anywhere in the world. They are always in several clicks distance from you to provide their response to your questions or tests you conduct. Easily choose country, location, region, age, gender and more additional options. Also, you can specify that a webcam is required for each respondent if you are going to conduct eye-tracking or emotion measurement projects.

  • Set your target audience
  • Specify additional criteria
  • Get your results in 24 hours

At CoolTool, you can get conscious and nonconscious consumer measurements anywhere and anytime. Increase the efficiency of your work by doing research online with access to the respondents all over the world.

the real-time access to respondents
  • All-in-one research solution
  • High quality responses
  • Automated reporting
  • Vivid visualizations
  • White-labeled questionnaire
  • Support 24/7
online survey report crosstab analysis
Get Closer to Real Consumer Trends

Neuromarketing tools can easily transform your simple survey into full-fledged biometric research. Running surveys at CoolTool you get access to:

  • Vast choice of question types
  • Integration with neuro-tools
  • Cross-tab analytics
  • Advanced filtering
  • Real-time results

By using neuromarketing technologies during the conducting survey you can significantly improve the quality of data. Start receiving in-depth customer insights enabling the further enhancement of marketing and products.

Introduction to Surveys

Why use Online Surveys from CoolTool?

From questionnaire design to primary data analysis, you have the best professional survey tools at your service.

Vast choice of question types:
  • Single, multiple choice answers
  • Open-ended questions
  • Various rating questions
  • Questions with multimedia
  • NeuroLab questions – website usability, product shelf placement, video and advertising.

Customizable designs:
  • Use 15 stylish, responsive questionnaire design templates
  • Create your own questionnaire design.

Multiple data collection methods:
  • Online – PC, laptop, tablet, mobile via email, link, button, social network, QR code, CAPI, CATI, etc.
  • NeuroLab – eye tracking, EEG, Emotion Measurement, mouse tracking.

Cloud-based solution:
  • Effortless access to results in a real time
  • Easy export of raw data to SPSS, Excel
  • Convenient automatized reporting system
  • Fully editable reports in PPT and PDF
  • Sharing options
  • All survey tools are available whenever you want, wherever you are.

Why are online surveys more effective than traditional?

Online surveys are a better option as everything is done in a real time. Among their main benefits are low costs, convenience for the respondents, and flexible design.

What is a good questionnaire?

A really good questionnaire is the one that provides accurate and trustworthy outcomes. Keep your questionnaire short. Otherwise, respondents will simply ignore your survey or provide inaccurate answers. At the same time, your survey should have enough questions to give you a full picture of what customers think about your company, service or product.

Survey Techniques

Online Surveys

The contemporary online survey is no longer a boring scrolling through pages with complicated, and let’s be honest, often annoying questions written with outdated fonts.

Modern online surveys are conducted not only through browsers but through social media networks, applications, interactive platforms, etc. Today you can fill in a simple questionnaire on your portable device while standing in the queue or commuting on the bus to your office. Online questionnaires are multipurpose and come in a variety of forms. They can be used to gather information about customers, to focus the attention of target audience on a certain product of service, to educate customers or just to transmit a marketing message or share data with consumers. They became an indispensable and convenient tool of implementation of marketing strategies and conducting researches.

There are several ways you can distribute an online survey with CoolTool – via email invitation, via online panel, via social media or website link.

Online Surveys via Email Invitations

This is one of the simplest ways of getting information from the clients. You create a survey and invite your customers to participate through email.

Online Surveys via Social Networks

We all like Facebook surveys. At first sight, it seems that such surveys are made to entertain people. Though their main purpose is to get access to the personal information contained in the account of the network user (sex, age, education, employment, interests, etc.). Such information appears to be very useful while tailoring marketing strategies aimed at particular types of customers.

Online Surveys via Website

The most traditional type of online survey is a website-based one. It helps to get information about consumers and customers and is also a good way of attracting traffic to the site. Such surveys are also very useful when you want to get feedback from customers on their experience of interacting with particular service or product proposed by your company.

Survey Scripting

Good survey is more than just a bunch of questions to be answered. Our system offers tools, which allow embodying any logic of the survey.
You can customize your survey using preset filters, randomization of survey sections and questions, display and hiding of particular questions depending on preceding answers, etc. All aforementioned tools are available in our system immediately. But if you need more, we have something to offer you as well. This is survey scripting - a tool designed for smart customization of surveys through coding.

You need scripting if you know that sometimes logic of the survey might get so complicated that simple filters like “display this question next if the respondent answers “Yes” ” and “display another question if the respondent answers “No” ” just cannot meet your demands regarding the structure and contents of the survey. Especially when we talk about surveys with open-ended questions or with answers far more complicated than simple “Yes” or “No”.

As a survey scripting tool “CoolTool Survey Scripting Engine” allows you to guide every respondent through the survey and adjust it depending on his/her previous answers. This way every participant acts as a co-author of the survey and goes through a unique user experience.

If you know how to code and feel eager to create your own survey with the help of our Survey Scripting Engine then just go for it. Our definitive guide on how to use this tool will assist you in getting through lines of code.

How does the data quality control work?

Our quality control system evaluates the completion of the questionnaire by each respondent in the context of three criteria: Completion speed, Matrix patterns and Open answers.

Survey Solutions

Mystery Shopping

This solution gets you the perception of what an ordinary customer sees when he or she enters a shop to buy a product. Mystery shopping is useful when you want to find out if your product stands out from the rest, how your staff is performing, and whether the service is up to the standard. This methodology is also known as a “Secret Shopper”.
There is one simple rule – an effective employee is a satisfied employee. This methodology is extremely helpful when you notice a decline in the effectiveness of your employees’ work and you need to learn how your employees feel.

New Product Development

New product development methodology is necessary for the business to understand what kind of new product customers really want and what product features, like packaging, design, name, logo, it should have to be in demand.

Customer Segmentation

This methodology identifies groups of customers who are interested in your products and services.

Advertising Effectiveness

This methodology will show you how efficient is your advertising. It can be pre-test and post-test. Pre-test shows the effectiveness of your advertising based on customer’s feedback and response. Post-test is a continuous monitoring of brand awareness and product consumption. Some methods of post-testing may be time-consuming as they include tracking over time to check the results of the advertising.

Customer Satisfaction

This methodology tells you if your products or services meet clients’ expectations. Data you collect will help you to understand how satisfied your customers are. When sales indicate your current success, satisfaction may indicate your future success. Quite often, customers are asked to rate a product or service on a five-point scale. A person, who gives you five stars, is likely to become a loyal customer and those, who give you one star most likely won’t buy your products or use your services.

Net promoter score

This methodology indicates if a person is ready to recommend your company or not. A customer is asked how likely he is to recommend your company on a ten-point scale, where 10 means “I will definitely recommend” and 0 is “I definitely won’t recommend”. According to their answers, customers are divided into 3 groups: those, who gave 9-10, are “promoters”, 7-8 “neutral consumers”, and 0-6 “detractors”.

Customer feedback

This methodology shows how satisfied your customers are. A customer is asked to answer a couple of questions. Usually, in a form of a short survey without open-end questions, which makes it not tiring for consumers. Such surveys are easy to prepare, and it is important to remember that people do not like wasting their time on surveys, so you should keep it as short as possible.

Learn how to get behavioral insights

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