Brand performance

Uncover the brand's desirability and profitability and get to know how to accelerate brand growth
cooltool test interface

Turn your brand into a legend

Strong brands create loyal customers. Check what place your brand takes in consumers’ hearts and minds; test if all brand elements serve the brand consistency, uncover weaknesses and turn them into the stairs to real brand success

82% of investors believe that brand strength and name recognition are becoming more important in guiding them in their investment decisions.

Improve your brand performance with the smartest insights

Define the problems and strong points of your brand
Conduct sophisticated surveys to reveal what makes your brand strong in consumers' perception and what is preventing them from loving it
Know your brand’s special features
Try surveys and implicit tests to understand which features and characteristics make your brand special
Detect biases, stereotypes or preferences
Use implicit tests to analyze what influenced consumers’ intention to buy the product
Get to know consumers’ associations
Understand which characteristics consumers correlate with a particular brand
Find out the brand uniqueness
Compare several brands to find out the uniqueness of each of them in consumers’ understanding
cooltool implicit test insights
cooltool implicit test insights

Ask consumers via powerful surveys and measure their nonconscious reactions via implicit tests at the same time. Use the power of neuro-tools to find out in depth how your brand performs.

  • Brand Health Diagnostic
  • Brand Tracking (awareness, loyalty, associations)
  • Brand Perception & Recognition
  • Brand Positioning & Touchpoint Research
  • Brand Elements Implicit Testing (name, logo, color)
  • Rebranding: Brand Identity Examination
  • New Brand: Concept Perception
  • Brand Value
  • Brand's Mental Availability/Brand Salience

3 easy steps to brand insights

Choose methodology
to comprehensively test your brand
Reach your target audience worldwide
or send a link to your customers
Get deep brand insights
within hours
cooltool owl
  • Discover key brand perception drivers
    Use neuro-tools integrated with surveys as one solution to find real drivers that form consumers’ attitude towards a brand

  • Reveal brand weakness, threats and opportunities
    Start learning about brands in a sophisticated way to uncover not only why people are loyal to a particular brand but also what are the weak points that could ruin a brand in perspective

  • Create a memorable and competitive brand
    Find out and optimize the identical brand elements to build a strong brand awareness strategy

Get deep consumer insights within 24 hours

Request demonstration to find out how it works
Request Demo