LAUNCH SUCCESSFUL NEW PRODUCTS
CONSCIOUS + NONCONSCIOUS INSIGHTS

CONSCIOUS + NONCONSCIOUS INSIGHTS

one platform. 
AUTOMATED SOLUTIONS

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GET
ANSWERS FAST

CoolTool delivers answers fast! We’ve converted complex research designs into intuitive and easy to use automated solutions. Design, launch, and have your answers in just hours or days, depending on your target audience.

Real-time, automated reporting provides everything from raw data to visualizations. Analyze the data and customize reports within CoolTool. Share online access to all details, or just those that you choose to share. Raw data and visualizations are exportable and editable in SPSS, Excel, and PowerPoint.

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INNOVATE USING
NONCONSCIOUS INSIGHTS

Combining nonconscious measurements with survey data delivers a more holistic view to know what consumers think, see, and feel about products, brands, and marketing.

Survey data (System 2) is useful, but oftentimes provides an incomplete view. CoolTool’s platform seamlessly incorporates both survey and nonconscious (System 1) feedback, including implicit responses, eye tracking and emotion measurement to provide a more complete and accurate view of consumers.

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CREATE CUSTOM OR
USE AUTOMATED SOLUTIONS

CoolTool provides automated solutions for ad testing, package and shelf testing, implicit brand associations, and more. You can also create custom designs of any complexity. CoolTool is not only fast, it’s also easy to use and budget-friendly.

Marketplace products deliver speed and operating efficiency on standardized, turnkey projects and longitudinal studies.

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ONE PLATFORM.
A MULTITUDE OF INSIGHTS TOOLS

OPTIMIZE VISUAL MARKETING

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EXPERIENCE THE POWER CONSCIOUS + NONCONSCIOUS

GDPR & CCPA: DATA PRIVACY

We comply with GDPR and CPPA requirements. We guarantee the privacy of all collected data. Information is encrypted and protected. We don't store any personally identifiable information (PII). Any camera recordings or biometric data captured is removed immediately after anonymized data processing.

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CONSCIOUS + NONCONSCIOUS INSIGHTS

ONE PLATFORM. 
AUTOMATED REPORTING
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