About us

Introducing a platform designed to optimize your visual marketing concepts and assets

Who we are

CoolTool is an automated insights platform that seamlessly incorporates nonconscious measurement tools and traditional survey-based research to know what people think, see, and feel when exposed to products, brands, and marketing communications.

What we do

We provide brands and agencies with a fully-automated, powerful tool for testing and optimizing marketing concepts and visual stimuli to improve return on marketing investments. We believe that both conscious and nonconscious insights are required for a holistic view of consumer preferences and purchase influences.

Our clients