How it works
Introducing a platform designed to optimize your visual marketing concepts
One platform. Device agnostic.
Easy to use, everything is automated
Optimize your marketing performance with fast, easy, and automated
consumer insights. CoolTool allows you to capture conscious + nonconscious
consumer feedback, all in a single platform, to know what people think,
see, and feel.
1. Set up
Easily create new projects for surveys, implicit, and webcam methodologies for eye tracking and emotion measurement.
Launch your online project and get responses via our integrated panels or using your own respondent source.
Learn from the deeper insight enabled by combining conscious (survey) with nonconscious (behavioral) feedback.
Integrated global panels. Instant responses.
worldwide via integrated online panels or use your
own sample partner or proprietary database.