LAUNCH SUCCESSFUL NEW PRODUCTS

CONSCIOUS + NONCONSCIOUS INSIGHTS

one platform.
AUTOMATED SOLUTIONS

GET
ANSWERS FAST

CoolTool delivers answers fast! We’ve converted complex research designs into intuitive and easy to use automated solutions. Design, launch, and have your answers in just hours or days, depending on your target audience.

Real-time, automated reporting provides everything from raw data to visualizations. Analyze the data and customize reports within CoolTool. Share online access to all details, or just those that you choose to share. Raw data and visualizations are exportable and editable in SPSS, Excel, and PowerPoint.

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INNOVATE USING
NONCONSCIOUS INSIGHTS

Combining nonconscious measurements with survey data delivers a more holistic view to know what consumers think, see, and feel about products, brands, and marketing.

Survey data (System 2) is useful, but oftentimes provides an incomplete view. CoolTool’s platform seamlessly incorporates both survey and nonconscious (System 1) feedback, including implicit responses, eye tracking and emotion measurement to provide a more complete and accurate view of consumers.

CREATE CUSTOM OR
USE AUTOMATED SOLUTIONS

CoolTool provides automated solutions for ad testing, package and shelf testing, implicit brand associations, and more. You can also create custom designs of any complexity. CoolTool is not only fast, it’s also easy to use and budget-friendly.

Marketplace products deliver speed and operating efficiency on standardized, turnkey projects and longitudinal studies.

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ONE PLATFORM.
A MULTITUDE OF INSIGHTS TOOLS

Enterprise Survey Platform

Create professional surveys with advanced logic, quota management, real-time reporting, cross tabulations, and exportable raw and visualized data.

Implicit Associations

Implicit tests measure the nonconscious association a person has toward brands and their marketing assets and communications.

Eye Tracking

Advanced AI-technology leverages device built-in cameras to track respondents’ visual attention and engagement with products and brand communications.

Emotion Measurement

cooltool emotions and eye tracking visualization

Advanced AI-technology leverages device built-in cameras to measure changes in facial expressions coded to emotions.

Respondent Access

Access global respondents via integrated panels, or bring-your-own respondents.

Automated Reporting

See immediate results with raw data and automated visual reports, both editable and exportable.

OPTIMIZE VISUAL MARKETING

EXPERIENCE THE POWER CONSCIOUS + NONCONSCIOUS

GDPR & CCPA: DATA PRIVACY

We comply with GDPR and CPPA requirements. We guarantee the privacy of all collected data. Information is encrypted and protected. We don't store any personally identifiable information (PII). Any camera recordings or biometric data captured is removed immediately after anonymized data processing.