CONSCIOUS + NONCONSCIOUS INSIGHTS

one platform. 
AUTOMATED REPORTING

CONSCIOUS + NONCONSCIOUS INSIGHTS

CoolTool is a proprietary insights platform that includes an enterprise survey engine, implicit testing, and AI-powered webcam technology for Eye Tracking and Emotion Measurement

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GET
INSIGHTS FASTER

CoolTool supports complex research designs, yet is intuitive and easy to use. Design, launch, and manage traditional survey projects or sophisticated nonconscious methodologies with ease.

Real-time, automated reporting provides everything from raw data to visualizations. Analyze data and customize reports within CoolTool. Share online access to all details, or just those that you choose to share. Raw data and visualizations are exportable and editable in SPSS, Excel, and PowerPoint.

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INNOVATE USING
NONCONSCIOUS INSIGHTS

Combining nonconscious measurements (observed) with survey data (stated) delivers a more holistic view to know what consumers think, see, and feel.

Survey data (System 2) is useful, but oftentimes provides an incomplete view. CoolTool’s platform seamlessly incorporates both survey and behavioral (System 1) feedback, such as implicit responses, eye tracking, and emotion measurement to provide a more complete and accurate view of consumers.

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CREATE A MARKETPLACE
OF PROPRIETARY PRODUCTS

Create a marketplace of proprietary products using your own methodologies. Design, launch, and allow your clients direct access to your pre-built products with self-serve access.

Marketplace products deliver speed and operating efficiency on standardized, turnkey projects and longitudinal studies.

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ONE PLATFORM.
A MULTITUDE OF INSIGHTS TOOLS

Enterprise Survey Platform
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Create professional surveys with advanced logic, quota management, real-time reporting, cross tabulations, and exportable raw and visualized data.

Implicit Associations
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Implicit tests measure the nonconscious association a person has toward brands and their marketing assets and communications.

Eye Tracking
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Advanced AI-technology leverages device built-in cameras to track respondents’ visual attention and engagement with products and brand communications.

Emotion Measurement
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Advanced AI-technology leverages device built-in cameras to measure changes in facial expressions coded to emotions.

Respondent Access
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Access global respondents via integrated panels, or bring-your-own respondents.

Automated Reporting
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See immediate results with raw data and automated visual reports, both editable and exportable.

OPTIMIZE VISUAL MARKETING

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EXPERIENCE THE POWER CONSCIOUS + NONCONSCIOUS

GDPR & CCPA: DATA PRIVACY

We comply with GDPR and CPPA requirements. We guarantee the privacy of all collected data. Information is encrypted and protected. We don't store any personally identifiable information (PII). Any camera recordings or biometric data captured is removed immediately after anonymized data processing.

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CONSCIOUS + NONCONSCIOUS INSIGHTS

ONE PLATFORM. 
AUTOMATED REPORTING
CONTACT Us
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