Implicit Priming Test
Discover consumers' thoughts and feelings outside of conscious mind and control
The IPT (Implicit Priming Test) is a subset of IRT approach (Implicit Reaction Time) that combines elements of the Semantic Priming Task and the Implicit Association Test. It allows you to capture and measure unconscious reactions of respondents to external stimuli.
Using IPT you can detect biases, stereotypes or preferences as well as to analyze whether particular ads influence a respondents' intention to buy the product.
The application of the Implicit Priming Test is the most effective when there is an assumption that respondents have biased attitudes to the tested object (product, company, person, etc.).
- Easy to set up
- No special equipment
- Fully automated
- Integrated with survey
- Integrated with neuro-tools
- Fast results
The results of IPT are based on the reaction time analysis. We unconsciously agree with something, we react very quickly, without thinking much. If something contradicts our perception of things, we need more time to react to the external stimuli. By comparing the reaction time with the combination of objects and their attributes, one can conclude which characteristic (beautiful, stylish, desirable, very expensive, useless, etc.) is associated more with Object A or Object B.
Introduction to IPT
What is Implicit Priming Test?
What is the difference between Implicit Priming Test and traditional IAT?
When to use Implicit Priming Test?
What can you test using Implicit Priming Test method?
- photos of politicians, names of political parties, celebrities, TV presenters, actors;
- brands’ names, logos, symbols, color patterns;
- products’ names, packaging;
- even the international image of a country, etc.
How it works
How does Implicit Priming Test work?
How will respondents understand the rules of the Implicit Priming Test?
How is the Implicit Priming Test data processed and analyzed?
Should I use Implicit Priming Test only as a part of a survey or separately as well?
How many credits are charged for one Implicit Priming Test?
Numbers of respondents * numbers of Implicit Priming Test questions.
Results & Reporting
What results Implicit Priming test gives you
- find out hidden preferences
- confirmed or disproved stereotypes
- define the strength of associations between objects
- find out if attitude to the object is positive or negative
- define who or what is real "people choice"