CoolTool | CoolTool Blog
Too Long And Too Boring Questionnaires, What To Do With Them?
How to write a good survey? The main goal of your questionnaire is to provide you with relevant consumer insights. However you do not always get a enough feedback because your survey was too long, too complicated or too boring. Here are some tips how to enсourage consumers to take your survey.19 Jan 2017 Read more
What Does It Mean When All Respondents Experience Only Neutral Emotions?
CoolTool Answers to Users’ Questions10 Jan 2017 Read more
Let's Make Sure Your New Logo Is Actually Better Than the Previous One
Are you planning to rebrand? Let us help you a little bit. Today we will tell you how to better test samples of the new logo, which a designer has just sent you.03 Jan 2017 Read more
The Eye Tribe Eye Tracking Devices Work Great With CoolTool Software!
Today, 16 December, The Eye Tribe, the company that develops affordable devices for eye tracking sent out a very disturbing email to its customers. They informed customers that The Eye Tribe and their analytical software Eye Proof stopped the development of their products.16 Dec 2016 Read more
In 2017 Come to the Tech Side!
Imagine that you have 2 friends. Both of them are owners of small companies. Let’s call them Jane and Jack. As the majority of small companies’ owners, they have tight budgets. But they have one crucial difference: Jane loves technologies, while Jack doesn’t.08 Dec 2016 Read more
Leave Routine To Machines And Do Something Interesting Instead
Is it true that automation takes away our jobs? Is it a real menace? A lot of people think so.01 Dec 2016 Read more
Why 4 Neuromarketing Tools is Better Than 1
Technologies complement each other, giving you the full picture of what customers actually think and how they actually feel about your product. To achieve better results it’s critical to combine all tools, which neuromarketing offers.14 Nov 2016 Read more
TGIF Facts from Cool Owl: Edition 1. Neuromarketing
Neuromarketing is interesting and incredible! Our Cool Owl knows all about it. Check out the first edition of TGIF facts on neuromarketing that we publish only in social networks. Stay tuned in!07 Nov 2016 Read more
How to Encourage Customers to Buy Through Your Landing Page
Customers won’t wait. They are very busy and impatient. You have only a couple of seconds to persuade them to stay on your landing page and to make a purchase.03 Nov 2016 Read more