Inspiring & Educational: Interview With Craig Stevens for GreenBook

We’re thrilled that CoolTool’s CEO, Craig Stevens, is the featured interview in Greenbook’s CEO Series with Lenny Murphy, Executive Editor & Producer at GreenBook. 

Craig shares some personal stories, why he joined CoolTool as our new CEO, and some perspectives on consumer insights. It is an inspiring and highly educational conversation about the research industry and how CoolTool is innovating for deeper human understanding. 

‘Craig has earned success the old-fashioned way; by hard work in the trenches building businesses from start-up to growth phase and shares much of that experience in our conversation. It’s an inspiring, validating, and highly educational conversation for anyone looking to grow their career or business. Of course, it’s also a great story about CoolTool, a company that has had its own journey and has been a “diamond in the rough” that is really starting to be refined and is a shining example of technological innovation in the insights space.’ - wrote Leonard Murphy. 

Watch the full interview recording here.  

Craig Stevens CoolTool

Originally posted on

Read also:

[Infographic] How Fear In Adverts Stimulates Brand Attachment 

What Is Neuromarketing From Concept To Application

Marketing trends, AI, Neuro Tools: What is Behavioral Marketing?