CoolTool
NEUROLAB

DOWNLOAD
PRESENTATION
Blog

The Incredible Way Your Brain 'Sees' a Logo (Infographic)

15 Apr 2016

There's a lot more going on in your brain than meets the eye when you spot McDonald's golden arches or Nike's signature swoosh.

In 400 milliseconds, a logo can trigger emotional responses and even behavioral change. Neuroscience tells us that logos -- and the brands behind them -- can activate parts of your brain in a much deeper manner than you may think.

In fact, well-liked brands trigger responses in the same areas of the brain that process human relationships. So, if you love your iPhone, seeing the Apple logo can actually kindle the warm and fuzzy feelings that seeing the face of an old friend inspires.

Check out the infographic below, compiled by logo design tool LogoMaker, to find out more about how your brain breaks down a logo, and how the process can affect your actions.  

Click to Enlarge

 

Written by KATE TAYLOR Source: https://www.entrepreneur.com/article/238484

Read also:
03 Aug 2017

6-10 Minutes Is The Ideal Survey Length

29 Jun 2017

Only 25% Of Respondents Are Satisfied With Their Research Participation Experience

16 Aug 2016

People Lie, Hardware Does Not. Consumer Emotions Unmasked