CoolTool
NEUROLAB

DOWNLOAD
PRESENTATION
Blog

The Incredible Way Your Brain 'Sees' a Logo (Infographic)

15 Apr 2016

There's a lot more going on in your brain than meets the eye when you spot McDonald's golden arches or Nike's signature swoosh.

In 400 milliseconds, a logo can trigger emotional responses and even behavioral change. Neuroscience tells us that logos -- and the brands behind them -- can activate parts of your brain in a much deeper manner than you may think.

In fact, well-liked brands trigger responses in the same areas of the brain that process human relationships. So, if you love your iPhone, seeing the Apple logo can actually kindle the warm and fuzzy feelings that seeing the face of an old friend inspires.

Check out the infographic below, compiled by logo design tool LogoMaker, to find out more about how your brain breaks down a logo, and how the process can affect your actions.  

Click to Enlarge

 

Written by KATE TAYLOR Source: https://www.entrepreneur.com/article/238484

Read also:
24 Nov 2016

5 IFs to Ignore Neuromarketing

14 Dec 2017

11 Books on Neuromarketing Worth Reading in 2018

02 Aug 2016

Can Invisible Logo Become the New It for Brands?

We use cookies to improve our services for you. By using our website you agree to our use of cookies in accordance with our Privacy Policy.