The goal of any website is getting a person to take an action and generating leads which can be further transformed into sales. What is CRO? The term CRO literally stands for Conversion Rate Optimization. CRO focuses on getting more people to register an account, open your newsletters, purchase on the landing page, etc. So, conversion rate optimization (CRO) is all about improving the customers’ interaction with the website by adjusting small details. It’s aimed at the application of smart, targeted tweaks which make your website worth visiting and spending some time there. 

How CRO helps you? 

For instance, the design of the website influences customers’ retention a lot. User-friendly and easy to use interface, informative and visually appealing content, as well as proper placement of call-to-action buttons, contribute to the transformation of leads into sales. 

CRO allows measuring the return on investments into enhancing the website design. Measure the conversion of leads into sales before CRO and after. Then, compare those figures to detect the conversion increase (or decrease) and to assess the efficiency of your investments. With the help of CRO, you can measure the improvement of the conversion rate not only of the whole website or landing page but of its separate elements, i.e. blog posts, ad clicks, CTA buttons as well. 

Moreover, you can and have to measure CRO on mobile devices. Mobile traffic increases every year and you could improve the conversion rate from mobile and get more completed purchases from mobile devices if make the mobile site easy for searching products and payment. 

BTW, now the new inclusive app UXReality for testing UX\UI for mobile devices is preparing to launch. Want to try? GO here to learn more 

CRO is a valuable tool for increasing the practicality and ROI of any website. It will provide you with valuable data and insights on how to use your website as an effective sales tool.