Online Eye Tracking
Know what visually engages people
when exposed to brand marketing
See marketing through the consumers’ eyes
Eye Tracking technology allows you to know what gets noticed and what is engaging about visual brand marketing.
Track eye gaze for attention, frequency, engagement, and call-to-action conversions.
Test static and animated images, videos, and environments such as prototypes, websites, and mobile apps.
How Eye Tracking works
Our proprietary AI allows us to create the most accurate online eye-tracking that leverages built-in cameras on desktops, laptops, tablets, and smartphones. CoolTool eye-tracking technology is integrated with our survey engine. You can cross-analyze consumers' survey answers with their visual reactions.
Ideal Use Cases for Eye Tracking
Eyes don’t lie. Eye-tracking is a powerful tool for understanding the effectiveness of visual brand marketing concepts and assets. See what people notice. Learn what engages them. Optimize for conversions.
Determine the most appealing product packaging to grab attention on the store shelf. Know if your copy and images are noticeable and engaging. Optimize to increase likelihood of purchase.
Click tracking, page views, and other traditional UX measures are good, but incomplete. Know where users are looking when they’re not clicking, tapping, and scrolling. Learn from gaze tracking to know if the UI is confusing for users when they are trying to complete various tasks.
Works online with all devices
Integrated with online surveys
Highly accurate
Automated reporting
Variety of visualizations
Integrated panels / own participants
Holistic insights with automated visualizations
Eye tracking shows what engages people visually. This uncovers nonconscious reactions to marketing stimuli that oftentimes is not articulated in survey data alone.
Gaze tracking reveals what is noticed, what is engaging, and what is not. This allows brand marketers to optimize marketing concepts and assets for both conscious and nonconscious impact.
Heatmap video
Gaze plot
Opacity map
Bee swarm video
Area of interest (AOI)
Fixation count
