NEUROLAB

DOWNLOAD
PRESENTATION
Blog

[Infographic] How Fear In Adverts Stimulates Brand Attachment 

31 Oct 2019

 

Marketers know that fear can be a powerful influence. There are various fear tactics in advertising - from the words "It's the last chance to get a discount" to the "Stop Climate Change Before It Changes You". The idea is to make the audience feel like there may be undesirable consequences as a result.

Fear in marketing and advertising can be effective or repulsive. That's why we recommend always to study how such controversial or provocative advertising influences the audience on a conscious and non-conscious level. This infographic will give you some insights on using fear in advertising - we've found some facts and recommendations. 

 

 

 

 

 


 

Read also

Top 9 Digital Advertising Trends to Follow

Users' Attention: How Eye Tracking Improves Advertising

Top 5 Viral Marketing Campaigns of 2019 - Lessons to Learn

Read also:
11 Sep 2018

How to Create a Memorable Logo

23 Aug 2018

Durex, Spotify, Adidas: How 30 Famous Brands Got Their Names

10 Sep 2018

The Direct Access to Respondents Just Became a Part of the Automated Neuro-Research Process