Marketers know that fear can be a powerful influence. There are various fear tactics in advertising - from the words "It's the last chance to get a discount" to the "Stop Climate Change Before It Changes You". The idea is to make the audience feel like there may be undesirable consequences as a result.
Fear in marketing and advertising can be effective or repulsive. That's why we recommend always studying how such controversial or provocative advertising influences the audience on a conscious and non-conscious level. This infographic will give you some insights on using fear in advertising - we've found some facts and recommendations.