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7-Step Tutorial On Product Shelf Testing With NeuroLab

14 Sep 2017

You can test the product shelf placement without leaving the office. Check out this tutorial on how to easily test any products on the shelves with help of CoolTool NeuroLab tools. 

Step 1. Register an account

In one of our previous tutorials, we described how easily you can register an account. For more details on account registration, please follow this link.

Step 2. Create a product shelf placement questionnaire

After you have entered your account and created a new project, you can start adjusting your product shelf placement test. In order to do this, go to the «Questionnaire» section and click on the «Product shelves» button located at the bottom of the page (Pic 1).

Pic 1 

set up questionnaire

In this section, you can adjust your product shelf test by choosing shelf design, indicating the number of shelves, the number of items per shelf as well as some other parameters (Pic 2).

Pic 2 

choose items for shelf testing

 

After adjusting the design of the virtual product shelf, go to the «Question media» section and upload images of products you want to test. If you need to, you can change the location of any particular item on the shelf. Please take into account that you can upload only as many items as you previously indicated during the adjusting of the virtual shelf. For instance, if you choose 2 shelves and 3 items per shelf options, you can upload 6 images in total (Pic 3).  You should also set the time during which your products will appear on the shelves during the testing in «Media display time» section (Pic 4).

Pic 3

shelves layout and preview

 

Here, you also have to choose which NeuroLab tech you are going to apply during the shelf testing.  As you see from Picture 4 you can choose one or several of the following options: EEG, Emotion Measurement, Eye Tracking and Mouse Tracking.  Your choice is limited only by the hardware you are using. The selected technologies will influence the amount of data you will be able to analyze upon completion of the test.  The most effective technologies for testing product shelf placement are Emotion Measurement and Eye Tracking.

Pic 4

eye-tracking for shelf testing

 

Before passing onto the next step of the test, you can click on «Preview» button and see how your questionnaire will look (Pic 5 and Pic 6). 

Pic 5

questionnaire preview

 

Pic 6 

shelf cooltool survey

Step 3. Customize the design

Go to the next step «Customize design» and choose one of the proposed design templates for the test’s interface (Pic 7). You can also click on the «Customize design» button located above all templates and create a unique design by adjusting all relevant parameters yourself. After you’ve chosen the design you are most happy with, simply click on «Apply» button to enable it (Pic 8).

Pic 7

choose the design of questionnaire template

 

Pic 8

questionnaire design preview tool

 

Step 4. Launch the test

When you are done with setting up the design, go to the next step - «Collect responses». This section will enable the usage of the NeuroLab tools. By choosing the «NeuroLab» option and clicking on «Add data collector» you will enter the menu where you can adjust the NeuroLab tool - set sample size of respondents and limit the number of responses. After you’ve made all required adjustments, press «Start» button and a pop-up window with a code will appear (Pic 9). Copy this code or email it to yourself, as you will need it to complete the next operation.

Pic 9

put the code to start collecting responses

Paste the copied text in NeuroLab app as shown in Picture 10. If you haven’t done so already, please follow this link to see how to download and run the app.

Pic 10

start collecting responses with neurolab app

Step 5. Conduct the test

After the testing process is launched the first thing the respondent will go through is the calibration process which is aimed at improving the accuracy of data collection during the test (Pic 11).

Pic 11

eye tracking calibration

When the calibration process is completed the shelf with your selected products will appear and the main part of the test will begin (Pic 12). During the course of the test, the respondent will look at the products located on the shelf during the period of time you indicated in Step 2, while the program will retain and analyze data about his/her eye-movements.

Pic 12

shower gel shelf testing

Step 6. Processing of test data

After the test is completed, you can hide the testing window and go forward to the next step of the project – «Process data». Here you click on the «NeuroLab shelf» button and the basic testing stats will appear (Pic 14).

Pic 13

shelf testing process data

In order to get more data press the «Play» button. After clicking this button, a video record of the test with animated data on the emotion measurement and eye tracking will appear (Pic 14). On this example picture, you can see the eye tracking has them looking at the main logo of the bottom-center product. 

Pic 14 

emotion measurement and eye tracking data for shelf testing

After the clip ends you can go back and adjust the areas of interest (AoI) depending on the test results as shown at the and click on «Edit AoI» (Pic 13). After pressing this button a window will appear (Pic 15) which will enable you to mark key areas of interest according to the results of testing. In order to create a new area of interest just click on the «AREAS OF INTEREST» button. 

Pic 15

create area of interest for shelf testing

Step 7. Generate analytical reports

When you are done with areas of interest press «Back to recordings» and pass to the final step - «Analyze Reports». In order to generate a report with detailed results of the test just click on the «New report»  (Pic 16).

Pic 16

generate reports of shelf testing

After clicking on this button, all types of reports will appear on the left side of the window (Pic 17). All of these reports contain detailed data analysis. Here you can access the following reports:

·  «Heat map» - analysis of areas on the tested shelf where the respondent concentrated most of his/her attention;

· «Gaze plot» - depiction of respondent’s eye movements during the test;

· «Opacity map» - analysis of the most neglected areas during the test, etc.

Pic 17

gaze plot in the report for shelf testing

 

Our system is self-explanatory and easy to use. Simply follow this 7-step process and collect your valuable data. NeuroLab takes your product placement to the next level in research quality.

In case you need more information on how to use NeuroLab tools for shelf testing or if you want to learn how to test video, ads, website etc. Feel free to Request Demo.   

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